Coca-Cola Beverages South Africa (CCBSA) is inviting suitably qualified candidates to apply for permanent Sales Team Lead positions available in Tzaneen, Limpopo, and Gqeberha (Grahamstown), Eastern Cape. These opportunities are ideal for experienced sales professionals who have strong leadership abilities, excellent communication skills, and a passion for driving business growth in the fast-moving consumer goods (FMCG) industry.
The closing dates for applications are 14 July 2026 for the Tzaneen vacancy and 16 July 2026 for the Gqeberha vacancy.
A Sales Team Lead plays an important role in ensuring that sales targets are achieved through effective leadership, coaching, customer relationship management, and trade execution. Successful candidates will be responsible for leading sales teams, improving customer service, supporting business growth, and ensuring that merchandising standards are maintained across assigned territories.
Position Details
- Position: Sales Team Lead
- Job Type: Permanent
Available Locations
Tzaneen, Limpopo
Reference Number: CCB260708-1
Closing Date: 14 July 2026
Reporting To: Channel Lead
Gqeberha (Grahamstown), Eastern Cape
Reference Number: CCB260702-7
Closing Date: 16 July 2026
Reporting To: Sales Manager
About the Sales Team Lead Role
The Sales Team Lead is responsible for implementing sales and trade strategies while leading a team of Merchandisers and Order Takers. The position focuses on achieving business objectives by coaching employees, improving operational performance, maintaining customer relationships, and ensuring high-quality trade execution.
The role combines leadership, sales management, customer service, planning, and business development. Every day presents opportunities to support team members, solve customer challenges, monitor sales performance, and identify new ways to increase market share.
Candidates who enjoy working in a fast-paced environment and have experience managing people will find this role both rewarding and challenging.
Main Responsibilities
Successful candidates will perform a wide range of duties that support business performance and customer satisfaction.
Responsibilities include:
- Leading and supervising the sales team.
- Coaching Merchandisers and Order Takers to improve performance.
- Monitoring daily, weekly, and monthly sales targets.
- Driving sales growth across allocated territories.
- Implementing company sales strategies.
- Improving execution in retail stores.
- Planning sales activities and allocating resources effectively.
- Managing operational processes.
- Ensuring service level agreements are achieved.
- Handling customer complaints professionally.
- Building long-term customer relationships.
- Supporting trade marketing initiatives.
- Managing merchandising standards.
- Ensuring product availability in stores.
- Supporting promotional campaigns.
- Monitoring stock rotation.
- Implementing Picture of Success standards.
- Managing master data accurately.
- Reviewing sales performance reports.
- Identifying business opportunities.
- Conducting store visits.
- Working with store managers and business owners.
- Negotiating promotional space.
- Supporting route-to-market strategies.
- Developing customer business plans.
- Conducting team performance reviews.
- Identifying training needs.
- Providing ongoing coaching and mentoring.
- Encouraging teamwork and accountability.
- Solving operational challenges.
- Maintaining high execution standards.
- Promoting continuous improvement across the sales team.
Daily Duties
The Sales Team Lead works closely with field sales teams throughout the day. Daily activities may include reviewing sales reports, visiting customers, coaching staff in stores, resolving customer concerns, checking merchandising standards, monitoring stock levels, and discussing performance with management.
The position requires regular communication with both internal departments and external customers to ensure smooth operations and consistent service delivery.
Minimum Requirements
Applicants should meet the following requirements before applying.
Tzaneen Vacancy
- Relevant degree or equivalent qualification will be advantageous.
- Minimum of 3 years’ relevant FMCG sales or marketing experience.
- Previous experience as an Account Manager will be advantageous.
- Valid Code 08 driver’s licence.
Gqeberha Vacancy
- Three-year Sales or Marketing Diploma or Degree.
- Minimum of 2 years’ sales experience, preferably within the FMCG industry.
- Experience in customer development.
- Experience in trade execution.
- Experience managing people.
Knowledge Required
Applicants should demonstrate knowledge of:
- Sales processes.
- Business operations.
- Product knowledge.
- FMCG industry.
- Customer service.
- Merchandising principles.
- Team leadership.
- Coaching techniques.
- Negotiation methods.
- Commercial awareness.
- Basic financial principles.
- Model stocking.
- Trade replacement practices.
- Performance management.
- Sales reporting.
- Data analysis.
- Customer development.
- Retail execution.
- Market trends.
Skills Required
Successful candidates should possess the following skills:
- Leadership.
- Communication.
- Team management.
- Customer relationship management.
- Negotiation.
- Coaching.
- Planning.
- Organising.
- Analytical thinking.
- Problem solving.
- Decision making.
- Time management.
- Presentation skills.
- Computer literacy.
- Sales planning.
- Trade execution.
- Merchandising.
- Data interpretation.
- Performance management.
- Conflict resolution.
Personal Attributes
The ideal candidate should demonstrate:
- Confidence.
- Professionalism.
- High energy levels.
- Self-motivation.
- Accountability.
- Reliability.
- Strong work ethic.
- Positive attitude.
- Flexibility.
- Adaptability.
- Attention to detail.
- Integrity.
- Willingness to learn.
- Ability to work independently.
- Ability to work within a team.
- Customer-focused mindset.
- Innovative thinking.
- Resilience under pressure.
Why Consider a Career at Coca-Cola Beverages South Africa?
Coca-Cola Beverages South Africa is one of the country’s leading beverage manufacturers and distributors. The company provides employees with opportunities to build rewarding careers while working in a dynamic commercial environment.
Sales Team Leads have the opportunity to influence business performance by developing employees, improving customer satisfaction, increasing sales, and strengthening relationships with retail partners.
The position offers valuable leadership experience and exposure to strategic sales management within one of South Africa’s largest FMCG organisations.
Important Information
Applicants should ensure that all information submitted during the application process is accurate and complete.
Only candidates who meet the minimum requirements are likely to be considered during the shortlisting process. Management may apply additional selection criteria where necessary.
Applicants should submit applications before the relevant closing date to avoid disappointment.
Closing Dates
Tzaneen, Limpopo
- Closing Date: 14 July 2026
Gqeberha, Eastern Cape
- Closing Date: 16 July 2026
How to Apply
Interested candidates who meet the minimum requirements should submit an online application through the official Coca-Cola Beverages South Africa careers portal before the applicable closing date. Ensure that an updated CV, qualifications, driver’s licence (where required), and any supporting documents are included during the application process.
Applications received after the closing dates may not be considered. Only shortlisted candidates are expected to be contacted regarding the next stages of the recruitment process.
Apply Here: Sales Team Lead – Tzaneen
Apply Here: Sales Team Lead – Gqeberha
